Employer Branding
How Online Reviews Raise or Lower Your Cost per Hire
SHRM's 2026 benchmarks put the median cost of an executive hire at $15,000. Employers with a known reputation tend to pay less to fill roles.
Reviews and Reputation
9 stories
Employer Branding
What AI Chatbots Tell Job Seekers About Your Company
Job seekers now ask chatbots whether a company is a good place to work. The answers draw on old reviews, news stories and whatever the careers page says.
Employer Branding
How to Answer Employee Reviews Without Making Things Worse
Glassdoor says 71 percent of its users think better of a company after it responds to reviews. A defensive reply does the opposite.
Employer Branding
What Job Seekers Want From a Careers Page
Glassdoor says 83 percent of job seekers research an employer before applying. Many land on a stock photo and a search box.
Employer Branding
How Small Employers Out-Recruit Big Brands
Small and midsize firms drove most of September's rise in job openings. They can compete for workers with speed, honesty and the personal touch large companies struggle to match.
Employer Branding
Ignored Applicants Remember, and They Tell Others
A NumberBarn survey found 93 percent of recent applicants had applied somewhere and never heard back. Software Finder found 48 percent had warned others away.
Employer Branding
The Neglected Recruiting Tool on Your Company's LinkedIn Page
Candidates check LinkedIn to see who works at a company, how long they stay and whether anyone posts. Most company pages show a logo and little else.
Employer Branding
Employee Testimonials and the FTC Disclosure Rules
When employees promote their employer online, federal endorsement rules may require clear disclosure. Here is how to run an employee advocacy program honestly.
Employer Branding
Building an Employer Value Proposition Employees Recognize
Gallup traces about 70 percent of the variance in team engagement to managers. An employer pitch that managers do not deliver falls apart fast.
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