Social Media Job Ads Come With Targeting Limits Many Employers Miss
Meta requires job ads to run in a special category that bars targeting by age, gender and ZIP code. Many employers posting on Facebook and Instagram do not know it.
Employer Branding
What candidates learn about you before they apply, and how reputation changes hiring costs.
How Online Reviews Raise or Lower Your Cost per Hire
SHRM's 2026 benchmarks put the median cost of an executive hire at $15,000. Employers with a known reputation tend to pay less to fill roles.
Creative Job Titles Are Keeping Openings Out of Search Results
Job seekers search for warehouse associate, not logistics ninja. Postings without plain titles and job posting markup often never reach them.
Latest in Employer Branding
Guide
What AI Chatbots Tell Job Seekers About Your Company
Job seekers now ask chatbots whether a company is a good place to work. The answers draw on old reviews, news stories and whatever the careers page says.
Guide
How to Answer Employee Reviews Without Making Things Worse
Glassdoor says 71 percent of its users think better of a company after it responds to reviews. A defensive reply does the opposite.
Guide
What Job Seekers Want From a Careers Page
Glassdoor says 83 percent of job seekers research an employer before applying. Many land on a stock photo and a search box.
Guide
How Small Employers Out-Recruit Big Brands
Small and midsize firms drove most of September's rise in job openings. They can compete for workers with speed, honesty and the personal touch large companies struggle to match.
Guide
The Case for Rehiring Former Employees
Quits reached 3.4 million in September. Some of those workers would come back if the door were left open.
Guide
Ignored Applicants Remember, and They Tell Others
A NumberBarn survey found 93 percent of recent applicants had applied somewhere and never heard back. Software Finder found 48 percent had warned others away.
Guide
The Neglected Recruiting Tool on Your Company's LinkedIn Page
Candidates check LinkedIn to see who works at a company, how long they stay and whether anyone posts. Most company pages show a logo and little else.
Guide
Employee Testimonials and the FTC Disclosure Rules
When employees promote their employer online, federal endorsement rules may require clear disclosure. Here is how to run an employee advocacy program honestly.
Guide
Showing Workers What Their Benefits Are Really Worth
Benefits make up about 30 percent of private-sector compensation costs, according to the BLS. Most employees never see that number.
Guide
Building an Employer Value Proposition Employees Recognize
Gallup traces about 70 percent of the variance in team engagement to managers. An employer pitch that managers do not deliver falls apart fast.
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